WIN Herăstrău has an exceptional location, in the north of the Capital, in the Şoseaua Nordului neighborhood, in Sector 1, one of the most exclusive residential areas in Bucharest. The location offers both the peace and greenery of the park, as well as quick access to modern urban amenities.
The main points of interest in the vicinity include:
In short, living in WIN Herăstrău you benefit from nature and relaxation at your doorstep, but also from all the urban advantages – transport, education, health, commerce – at short distances. The Soseaua Nordului neighborhood is recognized for its luxury properties, impeccable infrastructure and select community, which gives the area a “premium” location status with high potential for maintaining and increasing value over time.
The WIN Herăstrău project impresses with its modern architectural design, which has already been recognized with prestigious awards. The first five completed buildings validated the developer’s concept, obtaining distinctions at the National Architecture Biennial and at the Romanian Property Awards. This track record confirms the attention paid to the quality of the design and its alignment with current European trends.
The main aspects that highlight the quality of construction and innovative design:
The architecture aims for harmonious integration into the landscape and community, emphasizing a unified aesthetic. The facades have a coherent design, clean volumes, with avant-garde lines and large glass surfaces that invite natural light. The buildings visually blend with the surrounding nature and the fabric of the neighborhood, ensuring an elegant and timeless appearance.
An architectural innovation is the replacement of classic balconies with recessed loggias, arranged asymmetrically on the facades. These expand the living space of the apartments and can be used comfortably all year round, providing privacy and climate protection. The loggias are equipped with movable sunshades – a “boutique” detail rarely found in projects of this size.
The load-bearing structure allowed for a generous usable height of ~2.75 – 3.0 m in the apartments, giving an imposing and spacious air to the interiors. Also, the integration of the load-bearing pillars and beams into the designed architectural elements generates visual comfort in each room and at the same time allows for furnishing that is not imposed by their masking. Panoramic windows (with triple glazing and thermal break profiles) ensure both abundant natural light and high thermal efficiency – an advantage for comfort and energy savings.
The materials and equipment chosen are of the highest quality. Inside we find MDF doors with hidden hinges and magnetic catches, triple-layered parquet floors, ceramic tiles in the bathrooms, premium brand sanitary ware. The entrance halls of each building have been designed in Art Deco style, with an imposing 6-meter-high lobby, elegantly furnished, highlighting the high standard of the construction from the entrance and the halls of the building are decorated with paintings and decorative elements.
The apartments are equipped with a VRF (Variable Refrigerant Flow) centralized cooling system, with outdoor units located on the building terrace, so as not to compromise the aesthetics of the facades. The electricity and air conditioning infrastructure is designed for the future: the developer offers customers the possibility of adding smart optional features, such as ventilation systems with fresh air intake, centralized suction, smart home systems or even cooled ceilings for efficient air conditioning. Thus, those who want state-of-the-art technologies can customize their home right from the construction phase
All these elements reflect an exceptional level of construction quality. Basically, WIN Herăstrău combines the advantages of a large complex (solid infrastructure, unified master plan) with the refined details of a boutique project, where the emphasis on design and quality is seen in every component – from facades to interior finishes. The result is a durable property, with contemporary aesthetics, designed to remain relevant for decades to come.
One of the great strengths of the WIN Herăstrău complex is the wide range of exclusive facilities and services, available right within the complex. Basically, residents have access to many of their daily necessities and leisure options without leaving the property perimeter, which increases the comfort and value of the experience of living here. The complex was designed as a small urban ecosystem, including:
A central square within the complex hosts various already functional niche commercial spaces. These include a mini-market (grocery store for quick purchases), a stylish café, an artisanal pizzeria with bakery (for fresh pastries and pizzas) and a pharmacy.
The complex has a dedicated concierge service at the building receptions, assisting residents with various requests (receiving packages, reservations, information). The entire complex is a 24/7 gated community, providing peace and privacy for residents. There is constant surveillance and security, with access only allowed to residents and authorized guests.
Two levels of underground parking provide ample space for residents and visitors - an essential feature in a busy part of the city. The parking lot also features an underground car wash, so owners can maintain their cars conveniently and safely, whatever the weather.
WIN Herăstrău excels in the lifestyle department. Residents have access to a Pilates studio and a fitness/sports studio right inside, plus social and entertainment spaces – a lounge where neighbors can meet for events, games or private parties. In addition, the complex also offers a landscaped outdoor recreation area (private green space with alleys, benches, possible outdoor playground), a pleasant retreat for spending free time in the proximity of the house.
A beauty and aesthetics salon operates on the premises where residents can enjoy hairdressing, cosmetics, etc. services, without having to travel to the city. Also, a longevity clinic (wellness clinic) offers consultation and treatments for a healthy lifestyle and anti-aging – truly rare facilities in residential complexes. For exclusive relaxation, there is also a private cigar lounge, where enthusiasts can unwind in an elegant setting.
The complex is also designed for families with children through the provided outdoor pedestrian space.
WIN Herăstrău is developed by WIN Real Estate (formerly PSC Group, the current real estate division of the WIN Alliance holding), a real estate developer with 100% Romanian capital and almost 30 years of experience in construction and real estate. The reputation of the developer and the history of its previous projects are an important indicator of the quality and reliability of the investment. In this case, the elements that ensure trust in the developer are:
WIN Real Estate is a family business now in its second generation, active on the market since the 1990s. Over time, the company has completed multiple residential projects in Pitesti, Bucharest, Craiova. WIN Herăstrău is their largest project to date, conceived as the company's maturity project, in which they have invested all their accumulated knowledge. The size of the project (6 buildings, 302 apartments) and the total investment (~€70 million) confirm the financial and operational capacity.
Despite the difficult context (pandemic, cost increases, war in Ukraine), the developer showed seriousness – recalibrated processes to maintain the pace of work and managed to sell 120 apartments in just three months (March-May 2020), reaching a 90% sold rate in Phase I. This commercial success, achieved in the midst of the pandemic, denotes both the buyers' trust in the project and the dedication of the sales team led by Cristian Pascu.
A remarkable aspect of WIN Real Estate's philosophy is its long-term involvement in the life of its projects. The developer does not "disappear" after selling all the units, but assumes the management of the complex in the future. It has created its own project management division through which it manages technically and socially - through networking events for the tenants of WIN Herăstrău, in order to strengthen the community.
WIN Real Estate has stood out for its attempt to innovate the residential market. For example, they introduced a unique acquisition model in Romania, inspired by Western Europe, for the sixth building in the project: the possibility of paying for the apartment in full now, but the land value in adjusted form for 30 years. Although this aspect is related to investment, not direct housing, it denotes customer-oriented thinking and the desire to offer flexible solutions. The developer has also been open to interdisciplinary collaborations – WIN Herăstrău is part of the WIN Alliance projects, a concept that integrates real estate with art (WIN Gallery) and motorsport (WIN Motorsport), an innovative approach designed to bring added value to the community of residents (through cultural events, art exhibitions in common spaces, recreational sports events, etc.).
WIN Real Estate is a family business now in its second generation, active on the market since the 1990s. Over time, the company has completed multiple residential projects in Pitesti, Bucharest, Craiova. WIN Herăstrău is their largest project to date, conceived as the company's maturity project, in which they have invested all their accumulated knowledge. The size of the project (6 buildings, 302 apartments) and the total investment (~€70 million) confirm the financial and operational capacity.
Despite the difficult context (pandemic, cost increases, war in Ukraine), the developer showed seriousness – recalibrated processes to maintain the pace of work and managed to sell 120 apartments in just three months (March-May 2020), reaching a 90% sold rate in Phase I. This commercial success, achieved in the midst of the pandemic, denotes both the buyers' trust in the project and the dedication of the sales team led by Cristian Pascu.
A remarkable aspect of WIN Real Estate's philosophy is its long-term involvement in the life of its projects. The developer does not "disappear" after selling all the units, but assumes the management of the complex in the future. It has created its own project management division through which it manages technically and socially - through networking events for the tenants of WIN Herăstrău, in order to strengthen the community.
WIN Real Estate has stood out for its attempt to innovate the residential market. For example, they introduced a unique acquisition model in Romania, inspired by Western Europe, for the sixth building in the project: the possibility of paying for the apartment in full now, but the land value in adjusted form for 30 years. Although this aspect is related to investment, not direct housing, it denotes customer-oriented thinking and the desire to offer flexible solutions. The developer has also been open to interdisciplinary collaborations – WIN Herăstrău is part of the WIN Alliance projects, a concept that integrates real estate with art (WIN Gallery) and motorsport (WIN Motorsport), an innovative approach designed to bring added value to the community of residents (through cultural events, art exhibitions in common spaces, recreational sports events, etc.).
In summary, the reputation of the developer WIN Herăstrău is excellent. With decades of experience, its own technical resources (design, construction, management) and an approach oriented towards long-term customer satisfaction, WIN Real Estate inspires confidence in any buyer. A reliable developer is the guarantee that the delivered home will meet expectations and that the entire complex will be well maintained, which is directly reflected in the quality of life and the security of the investment.
Purchasing an apartment or penthouse in WIN Herăstrău is not only a luxurious home, but also an investment with the potential for significant growth over time. Several factors converge to make this property a smart choice from a financial point of view:
High demand and limited supply in the Herăstrău area:
The Şos. Nordului – Herăstrău neighborhood is one of the most desirable residential areas, but the land available for new developments is almost exhausted. This scarcity of supply, combined with the attractiveness of the area, has led to consistent price increases. In the last 6 years, the prices of new apartments in Bucharest have increased by up to 80-90% in certain neighborhoods, and in top areas such as Herăstrău – Şos. Nordului the price per sq m can even exceed 6,000 euros. Being clearly positioned in the luxury segment of the market, an apartment in this complex has a high chance of maintaining and increasing its value, as the area becomes even more exclusive.
Sales record – indicator of value:
From the very initial stages, WIN Herăstrău attracted the interest of investors and end buyers. Over 100 apartments (about 40% of the total) were pre-contracted even before the structure was completed, and the first phase (252 apartments) reached 90% sold before delivery. This rapid sales pace – recorded even in difficult times – suggests that the market recognizes the value of the project. Buyers who purchased early have already seen their properties appreciate on paper along with the evolution of the local market. In addition, properties in WIN Herăstrău are also very well suited for premium rentals (due to the amenities and proximity to the office hub), able to generate attractive yields, which in some cases reach 10% per year.
Construction quality determines long-term value:
The buildings in WIN Herăstrău are built to high standards (solid structure, timeless design, premium finishes). A sustainable construction preserves its value over time better, requiring fewer major renovations. In addition, the award-winning architecture and unique amenities create a differentiating factor in the market – over the years, an apartment here will remain desirable compared to a standard one, due to the reputation of the project. The fact that the developer remains involved in management and maintenance guarantees that the complex will not suffer degradation that would reduce its prestige. In other words, WIN Herăstrău is protected from the frequent problem of new blocks that, once put into use, lose their shine due to lack of maintenance – on the contrary, here the quality will be constantly maintained, protecting the investment of all owners.
Growing economy and booming north:
Bucharest’s north continues to develop, with new corporate headquarters, shopping malls and infrastructure improvements. This is steadily attracting expats, diplomats and high-income professionals who want to live close to the office and the park – fueling demand in the local real estate market. In addition, the macro context (salary increases and inflation) has made purchasing a home a method of capital protection. An article showed that purchasing power has increased compared to 2019, so that the purchase of a 2-room apartment in 2024 was made on average in 5.6 years of income, compared to 7.2 years in 2019 (bursa.ro). This appetite of buyers for properties, combined with the scarce supply in Herăstrău, creates the premises for a consistent appreciation of prices.
Whether it is a matter of reselling in a few years at a profit or obtaining a premium rent, the property has all the assets necessary for a successful investment: ultra-clear location, quality, high demand in the luxury segment and a brand (of the complex) associated with excellence. It can be reasonably expected that WIN Herăstrău will exceed its initial purchase price in value, offering owners both a special home and a good long-term investment.
The social environment and community where you will live are important factors for the quality of life. WIN Herăstrău scores in this chapter as well, offering a select environment and a united community, as well as quiet, safe and cosmopolitan neighborhoods. Here is why the community aspect is another solid reason to choose this complex:
Gated, safe and well-managed community:
The complex is designed as a private residential enclave, with restricted access and permanent security. This means that all your neighbors are, in turn, owners or tenants, who have invested in the quality of living here. The lack of open public access creates a sense of privacy and safety – children can play on the premises, and residents can walk in the common spaces without worries.
Civilized residents and networking:
Given the luxury positioning and price level, in WIN Herăstrău you will have as neighbors people with similar living standards – business professionals, expats, entrepreneurs, members of the diplomatic corps, etc. The French Quarter already has a reputation for hosting expatriates and local elites, hence its name. Such a community means civilized, educated and respectful neighbors, but also opportunities for socializing and networking at a certain level. The developer himself facilitated interaction between residents by organizing community events.
Orientation towards the human factor:
Since the concept phase, WIN Herăstrău has been centered on the human factor and oriented towards the prosperity of the community. This is reflected in the way the spaces are organized – the existence of meeting areas, the lounge, the café – designed to bring people together. The developer’s philosophy was to “shape communities”, not just buildings. Therefore, as a resident you will not be just an anonymous tenant in a block of flats, but part of a community with shared values, which wants to live harmoniously. This feeling is also amplified by the WIN Alliance brand, which involves art and common passions (WIN art gallery, motorsport events, etc.) – residents can have access to unique exhibitions or events organized within the complex, thus naturally building social relationships.
Quality neighborhoods immediately adjacent:
Outside the premises, the neighborhood around the complex is also a select one. In the Şoseaua Nordului neighborhood, villas, embassies, luxury residences and other premium complexes predominate. This means a clean, well-maintained neighborhood, without the crowding and noise of other urban areas. Herăstrău Park functions as a huge green space available to everyone, and the restaurants and terraces on the lakeside become meeting places for those living in the area. At the same time, the presence of objectives such as the Chinese Embassy nearby implies increased security in the perimeter of the area. Overall, the quality of life in the neighborhood is high: cleaner air, reduced local traffic (being the end of a road, Şos. Nordului does not have intense transit), people who care about the community.
So, WIN Herăstrău offers not only an apartment, but also membership in an exclusive community. You will live among people with a similar lifestyle, in a safe and harmonious environment. For many luxury property buyers, this intangible aspect – the community – weighs a lot. Knowing that you can greet a friendly neighbor at the café downstairs in the morning, that you can leave the children to play without fear, or that you have someone to chat with in a lounge in the evening – all of these contribute to the feeling of “home” in a way that few other places manage to do.
Although we have already touched on the location aspects, it is worth highlighting separately that WIN Herăstrău benefits from enviable accessibility and the existence of a complete local infrastructure. This means that daily travel, whether by car or public transport, as well as connections to the city's major points of interest, are done quickly and efficiently. Some relevant points:
North Road connects with the main boulevards (Aviatorilor, Nicolae Caramfil, Calea Floreasca). The road to Charles de Gaulle Square or to Calea Victoriei can be covered in a few minutes by car. The location is also easily accessible on DN1 Bucharest-Ploiești, which leads to Otopeni Airport (~15-20 minutes drive outside peak hours) and to the northern ring road of the city. Being practically in the middle of the northern area and surrounded by the main arteries, the complex offers alternative routes to avoid heavy traffic. The road infrastructure of Sector 1 is maintained, with publicly lit streets, wide sidewalks on North Road (excellent for jogging or walking), bike paths in the park and sufficient public parking for visitors nearby (e.g. at the park entrances).
In addition to the Aurel Vlaicu metro station (M2) at 1.1 km, the area is also served by bus and tram lines in the vicinity of Herastrau Park and on Aviatorilor Blvd. Thus, there are multiple options to reach the center or other neighborhoods without a car. The metro station facilitates direct access to Victoriei Square, Unirii Square and other important nodes, which makes the complex's position very well connected to the city.
In the immediate vicinity of the complex there are all the necessary urban utilities: supermarkets (Mega Image, Lidl, Carrefour Market) a few minutes drive away, Promenada Mall a 5-minute drive away (or ~15 minutes walk) – a modern shopping center with ~130 stores and a varied food court. Also, hospitals and clinics in the area (Ponderas, Regina Maria, Medicover, etc.) provide quality medical services when needed, and the presence of non-stop pharmacies provides added safety. Banks, beauty salons, external fitness centers are all accessible within a few minutes. In other words, there is nothing essential that is missing within a 1-2 km radius.
All of the above means a lifestyle without compromise: you can get anywhere quickly, have everything you need close by and you are not isolated in some neighborhood lacking amenities. On the contrary, WIN Herăstrău is integrated into a top urban area, where the infrastructure is already at a Western level. In a city like Bucharest, where traffic and access can be major challenges, living in a nodal point like Herăstrău – Nordului is a huge advantage, saving time and daily stress. Increased accessibility also contributes to maintaining the value of the property: well-connected areas always remain sought after.
There are several benchmark projects in the luxury residential segment in the northern area of Bucharest – for example, One Herăstrău Park/Plaza, Cortina North, Aviației Park, etc. Therefore, it is natural to compare WIN Herăstrău with these alternatives, in order to evaluate the price-quality ratio. The conclusion is that WIN Herăstrău offers a package of benefits that positively differentiates it, fully justifying the investment, and even standing out as a better choice in certain aspects.
Comparison between WIN Herăstrău and other complexes in the North of Bucharest
WIN Herăstrău offers the best combination of top location and internal facilities. One Herăstrău Park is a landmark due to its brand, but comes with fewer integrated facilities, Cortina North, although well built, cannot compensate for the long distance from the park and the center, and Aviației Park excels in terms of price/quality ratio and sustainability, but the lack of a luxury level places it in a slightly lower segment (mid-high, not true high-end).
Nowadays, a top residential project must also incorporate sustainability and technology principles, ensuring both the comfort of the residents and a reduced impact on the environment. WIN Herăstrău responds to these modern requirements through a series of features that make it a “future-proof” ensemble:
The buildings were built with materials and solutions that ensure optimal energy consumption. The facade is of the ventilated facade type, the thermal insulation is premium, the windows are tripan (3 sheets of glass with inert gas) and profiles with thermal break, reducing heat loss. The VRF heating and cooling system is recognized for its efficiency – it allows fine adjustment per zone and lower consumption compared to conventional air conditioners. Also, the chilled ceiling option (if chosen) provides uniform air conditioning with low energy cost. These features not only reduce the utility bill for residents, but also contribute to a more sustainable lifestyle (reduced CO₂ emissions).
The heating and cooling of the spaces is achieved through a common heating plant and a system of mini air-to-water heat pumps. For ventilation of the spaces we used fresh air intake systems with heat recovery. The glazed surfaces are energy efficient. The glass was chosen according to the cardinal orientation for optimal solar control. Sliding and roller blinds also contribute to minimizing energy consumption during the summer.
The possibility of integrating smart home systems is a big plus for WIN Herăstrău. Future owners can opt for smart home solutions right from the design phase – from lighting and temperature control via smartphone, to flood sensors, electrically operated roller shutters, multi-room sound systems or fingerprint access control. The building infrastructure supports these optional features, according to the developer. This means that the apartments can be adapted to the technical requirements of the residents without major subsequent interventions (wiring, piping, etc. are already provided in the walls for such upgrades). In the context where more and more people want smart homes, the fact that WIN Herăstrău offers this flexibility represents a competitive advantage.
An important technical detail – the option to install a fresh air supply and filtration system. In Bucharest, air quality can be a problem, so a centralized ventilation system with heat recovery would significantly improve indoor comfort, bringing in clean, filtered air permanently, without having to open the windows (and letting in noise and dust). If an owner chooses this feature, he practically turns his apartment into a space with a controlled microclimate, a great benefit for health (especially for children or sensitive people). Even without these options, the buildings were designed to comply with the latest ventilation and safety standards – each apartment has gas/fire detectors, common spaces have mechanical ventilation, and the chosen construction materials (e.g. paints without volatile organic compounds, non-toxic insulation) contribute to a healthy indoor environment.
The buildings were built with materials and solutions that ensure optimal energy consumption. The facade is of the ventilated facade type, the thermal insulation is premium, the windows are tripan (3 sheets of glass with inert gas) and profiles with thermal break, reducing heat loss. The VRF heating and cooling system is recognized for its efficiency – it allows fine adjustment per zone and lower consumption compared to conventional air conditioners. Also, the chilled ceiling option (if chosen) provides uniform air conditioning with low energy cost. These features not only reduce the utility bill for residents, but also contribute to a more sustainable lifestyle (reduced CO₂ emissions).
The heating and cooling of the spaces is achieved through a common heating plant and a system of mini air-to-water heat pumps. For ventilation of the spaces we used fresh air intake systems with heat recovery. The glazed surfaces are energy efficient. The glass was chosen according to the cardinal orientation for optimal solar control. Sliding and roller blinds also contribute to minimizing energy consumption during the summer.
The possibility of integrating smart home systems is a big plus for WIN Herăstrău. Future owners can opt for smart home solutions right from the design phase – from lighting and temperature control via smartphone, to flood sensors, electrically operated roller shutters, multi-room sound systems or fingerprint access control. The building infrastructure supports these optional features, according to the developer. This means that the apartments can be adapted to the technical requirements of the residents without major subsequent interventions (wiring, piping, etc. are already provided in the walls for such upgrades). In the context where more and more people want smart homes, the fact that WIN Herăstrău offers this flexibility represents a competitive advantage.
An important technical detail – the option to install a fresh air supply and filtration system. In Bucharest, air quality can be a problem, so a centralized ventilation system with heat recovery would significantly improve indoor comfort, bringing in clean, filtered air permanently, without having to open the windows (and letting in noise and dust). If an owner chooses this feature, he practically turns his apartment into a space with a controlled microclimate, a great benefit for health (especially for children or sensitive people). Even without these options, the buildings were designed to comply with the latest ventilation and safety standards – each apartment has gas/fire detectors, common spaces have mechanical ventilation, and the chosen construction materials (e.g. paints without volatile organic compounds, non-toxic insulation) contribute to a healthy indoor environment.
A valuable perspective in evaluating any real estate project is the opinion of those who live in or have interacted with it. In the case of WIN Herăstrău, being a relatively new complex (first buildings delivered starting in 2022), the available public feedback comes from both initial residents and people who have rented apartments in the complex on a short-term basis (via Airbnb/Booking), as well as from specialized press reports. Overall, the general opinion is that WIN Herăstrău offers an exceptional living experience, confirming the reasons listed above. Here are some relevant impressions and facts:
High satisfaction level regarding quality and location:
Those who have stayed (even temporarily) in the whole place particularly praise the location and buildings. One user states: “Excellent location, great building complex” booking.com. The appreciation of “great building complex” indicates that the finishes, amenities and general ambience left a very good impression. Also, absolutely everyone mentions the location as a strong point – the proximity to the park and areas of interest being immediately felt by anyone staying there even for a few days.
Appreciated comfort and interior design:
Another feedback recorded emphasizes that the apartments are “modern and comfortable”, exactly what the residents of a new luxury complex want. Large glass spaces, inspired partitions and state-of-the-art amenities make everyday life pleasant. Residents enjoy natural light, good soundproofing (an essential aspect – at WIN Herăstrău there were no reported noise problems between apartments, a sign that the materials and execution are solid).
Internal facilities – a real success:
The commercial and leisure spaces inside the complex are used and appreciated by the residents. The fact that there is a café and a pizzeria on the premises was very well received, these places becoming spontaneous socializing points. Also, the car wash services have proven extremely useful, according to discussions between residents. Many projects promise facilities that they do not deliver, but WIN Herăstrău has respected its commitments, which inspires trust in residents.
Communication and administration – strengths:
Residents noted the openness of the administration team. Any complaint is handled professionally, given that a division within the group to which the developer belongs manages the administration of the complex. This post-sale customer care is a major differentiator – tenants feel valued and listened to.
Therefore, real feedback confirms WIN Herastrau’s status as a top residential complex. The keywords that appear repeatedly in the descriptions of those who have experienced life here are “luxury”, “comfort”, “great location” and “great facilities”. For a future buyer, these testimonials offer peace of mind that investing in an apartment or penthouse at WIN Herastrau translates not only into promises, but also into the reality of a superior quality residence, validated by those who already call this place “home”.
WIN Herastrau is shaping up to be an excellent choice for a personal home in Bucharest. It is the kind of property that offers you both emotional satisfaction (a luxurious home, in a superb area) and rational satisfaction (a value that increases over time, a comfortable and safe lifestyle).
For anyone wanting a high-end apartment or penthouse in the north of the capital, WIN Herăstrău certainly deserves to be at the top of the options, being a true benchmark of harmonious luxury and sustainable urban prosperity.
